• Role: Art Director & Designer (Layout, Retouching, Data Collaboration)

  • Deliverables: Annual collection catalog, digital/print marketing campaigns, and promotional collateral.

  • Summary: Orchestrated the annual product presentation for Gold Filled, extending the brand's accessible luxury aesthetic across both comprehensive catalogs and targeted marketing materials. Managed end-to-end creative production—from art direction and advanced photo retouching to multi-channel promotional assets—while collaborating closely with data specialists to ensure 100% pricing and product accuracy across hundreds of SKUs.

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HERCO Catalog 2026

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