Role: Art Director & Designer (Layout, Retouching, Data Collaboration)

Deliverables: Modernized product catalog, targeted marketing collateral, and promotional assets.

Summary: Directed a modernized catalog and comprehensive marketing suite for Herco that artfully bridges past and present, pairing a clean, contemporary layout with subtle homages to the brand's classic, ornate heritage. Handled all facets of visual execution from dynamic photo editing to strategic promotional rollouts, and partnering directly with data specialists to present bold statement jewelry with flawless informational accuracy.